Sales Manager 262 views

Location: Jambanjelly, The Gambia,

Employment type: Full-time Senior leadership

• Competitive and lucrative salary
• 25 working days annual leave
• Performance based bonus based on experience between 5-10% of annual salary
• Company car after 6-9 months working with the company
• Public liability insurance and health insurance

1. Background

We specialize in the supply and distribution of staple food commodities including rice, sugar, onions, tea, potatoes, and cooking oil serving wholesalers, retailers, institutions, NGOs, and commercial enterprises. With a modern 10,000m² warehouse facility and a strong regional logistics network, we ensure reliable distribution across The Gambia, Senegal, and Guinea-Bissau.

2. Objective of the Assignment

The objective of this position is to manage and coordinate vendor sales, corporate institutions sales and retail distribution outlet operations, increase sales performance, customer satisfaction, and effective sales management across PASMA’s retail, corporate and distribution networks.

The Sales Manager will support the Company in strengthening relationships with wholesalers, retailers, cooperate and institutional clients, and distribution partners while ensuring timely product availability, operational efficiency, and achievement of sales targets in line with the Company’s commercial growth objectives.

3. Scope of Work and Key Responsibilities

The Sales Manager shall be responsible for, but not limited to, the following duties and responsibilities:

Sales and Business Development

• Manage the sales team
• Develop and implement sales strategies to increase product distribution and market penetration across retail outlets and vendor networks.
• Identify and establish relationships with new vendors, wholesalers, retailers, and distribution partners.
• Monitor market trends, customer demand, pricing, and competitor activities to support business growth and market expansion.
• Ensure achievement of monthly, quarterly, and annual sales targets.

Vendor and Customer Relationship Management

• Build and maintain strong relationships with vendors, retailers, wholesalers, and key customers.
• Address customer inquiries, complaints, and service issues in a timely and professional manner.
• Negotiate pricing, delivery schedules, and sales agreements with customers and distribution partners.
• Ensure high standards of customer service and client satisfaction.
• Manage and maintain sales database

Retail Distribution and Operations Management

• Oversee the day-to-day operations of retail distribution outlets and sales activities.
• Coordinate product distribution and delivery schedules to ensure timely supply to customers.
• Monitor product availability and ensure proper stock replenishment across distribution outlets.
• Ensure compliance with Company operational procedures and quality standards.

Inventory and Stock Management

• Monitor inventory levels and coordinate stock movement between warehouse, customers and retail outlets.
• Conduct regular stock takes and inventory reconciliations to ensure accuracy of stock records.
• Investigate stock variances, damages, losses, and expired products and recommend corrective actions.
• Ensure proper inventory control systems are maintained to minimize stock shortages and losses.

Financial and Reporting Responsibilities

• Monitor sales performance, receivables, and vendor payments.
• Prepare periodic sales, inventory, and operational reports for Management review.
• Ensure proper documentation of sales transactions and inventory records.

Team Leadership and Supervision

• Supervise sales representatives, outlet staff, and vendor support teams.
• Provide coaching, guidance, and performance management to staff under supervision.
• Promote professionalism, accountability, teamwork, and customer-focused service delivery.

Compliance and Risk Management

• Ensure compliance with Company policies, operational procedures, and health and safety standards.
• Support implementation of internal controls related to sales, inventory, and cash handling.
• Identify operational and sales-related risks and recommend mitigation measures.

4. Reporting Arrangements

The Sales Manager shall report directly to the General Manager or such other officer as may be designated by Management.

5. Duration of Assignment

The appointment shall be on a full-time basis subject to the Company’s Human Resource policies and procedures, including an initial probationary period.

6. Required Qualifications and Experience

Educational Qualifications

The candidate shall possess:

• A minimum of a Bachelor’s Degree in Business Administration, Marketing, Sales Management, Supply Chain Management, Procurement, or a related field from a recognized institution.
• Professional certification in sales, marketing, logistics, CIPS, or supply chain management will be an added advantage.

Professional Experience

The candidate shall have:

• At least five (5) years of relevant professional experience in sales, retail distribution, vendor management, or commercial operations.
• Demonstrated experience in wholesale and retail commodity distribution, inventory management, and customer relationship management.
• Experience working in food commodity trading, FMCG distribution, retail operations, or supply chain management will be an added advantage.
• Proven experience in supervising sales teams and managing retail distribution outlets.

Competencies and Skills

• Strong sales, negotiation, and business development skills.
• Excellent communication and interpersonal abilities.
• Strong organizational and operational management skills.
• Ability to analyze sales trends and market information.
• Good inventory and stock management capabilities.
• Strong leadership and team management skills.
• Proficiency in Microsoft Office applications and sales/inventory management systems.

7. Application Requirements

Interested candidates shall submit:

• A detailed Curriculum Vitae (CV);
• Copies of academic and professional certificates;
• A cover letter outlining suitability for the position; and
• Contact details of at least three (3) professional referees.
• Send completed application to: saikou@pasmacompanyltd.com and Maimuna.platt@pamacompanyltd.com

Deadline: 23rd-11-2026 

Only shortlisted candidates will be contacted.