REOI: Package Promote & Secure Investments in New Tourism Products Package Promote & Secure Investments in New Tourism Products 120 views

Contract Kotu, The Gambia 17/06/2026 - 02/07/2026 Goverment Jobs

Job Overview

Project: Tourism Diversification and Resilience in The Gambia Project (TDRGP)

Project ID No.: IDA-E0530

Reporting to: Project Director

Duration: 12 Months .

Introduction

The Government of The Gambia, in collaboration with the World Bank, is implementing the Tourism Diversification and Resilience in The Gambia Project (TDRGP), supported by IDA Investment Project Financing (IPF). The project is being executed over five years and aims to strengthen the competitiveness, inclusiveness, and resilience of The Gambia’s tourism sector through institutional reform, strengthening the enabling environment and capacity, improved market linkages and diversification, MSME support, and sustainable coastal and riverine infrastructure.

Under Component 1: Strengthening Institutional and Policy Frameworks, the TDRGP supports the implementation of The Gambia’s Draft National Tourism Policy & Strategy 2021–2031 (NTPS), which calls for diversification of the tourism product base and markets. The Gambia has an international reputation as a beach-tourism destination and for its winter sun and tropical environment, but it also has underutilised opportunities for river tourism such as birdwatching, eco-tourism, and adventure tourism. The Gambia’s tourism sector contributes to about 30 percent of its exports and employs about 12 percent of its workforce. However, the industry is highly seasonal, and the sector was severely affected by the COVID-19 pandemic, which caused a 66 percent decline in international arrivals and receipts in 2020. The Gambia needs to revitalise its tourism industry by attracting a more diverse set of visitors and increasing their length of stay and spending. Most important, The Gambia, through its NTPS, aspires to increase its tourist

REOI

Project: Tourism Diversification and Resilience in The Gambia Project (TDRGP)

Project ID No.: IDA-E0530

Assignment Tittle:

Reporting to: Project Director

Duration: 12 Months .

Introduction

Implementation of the recently adopted national Marketing, Branding and Investment Promotion Strategy, Tourism Investment Promotion Strategy, and Implementation Action Plan for The Gambia will succeed only if they’re implemented in close partnership with all relevant government Ministries, Departments and Agencies (MDAs), the private sector and local communities.

Given the reliance on charter-driven beach tourism, the leisure and MICE tourism value chain in The Gambia has historically been dominated by a small number of large operators. Although some smaller tour companies have emerged, MSMEs remain thin on the ground and most individuals participate informally (e.g., craft producers, juice pressers). Informal accommodation providers (e.g., apartment and rental homeowners) tend to serve repeat and VFR visitors, with limited reach into higher-value experiential target market segments.

To diversify demand and supply and extend tourism beyond the coast, The Gambia needs a significant expansion of authentic, innovative products and services that appeal to experiential travellers, i.e. those who prefer to engage interactively and more deeply with local nature, culture and lifestyle. This requires technical assistance from an individual consultant or firm to help the Gambia Tourism Board (GT Board) and Gambia Investment & Export Promotion Agency (GIEPA) to package, promote, and secure investments in new tourism attractions and experiences in The Gambia.

The consultant(s) will be expected to support and guide GT Board and GIEPA in implementing the Tourism Investment Promotion Strategy and converting existing high-priority tourism opportunities into realised investments.

Objective of the assignment

Overall objective

To package, present, and promote prioritised tourism investment opportunities that match specific investor and market requirements, strengthen the institutional framework for investment promotion, support the promotion of existing high-priority tourism investment opportunities, commence the process of mobilising investment, and secure at least one high-priority investment.

Specific objectives

To establish formal protocols and tools for the coordination of tourism investment promotion and collaboration between GT Board, GIEPA, and relevant MDAs

To strengthen investment promotion capacity and coordination and optimise the execution of the Tourism Investment Promotion Strategy

To identify and secure investments in at least two existing high-priority tourism opportunities through targeted outreach, aftercare, and the creation of a bankable project pipeline

Anticipated outcomes

Success outcomes sought by MoTAC and GT Board over the next five years include:

The Tourism Investment Promotion Strategy and investment outreach plan are in place and reviewed and updated at least once annually

A portfolio of pre-qualified, bankable tourism investment opportunities is in place and reviewed and updated at least once annually

Formal protocols between all MDAs involved in tourism investment promotion are in place

A common database and platform for sharing information among relevant MDAs promoting investment opportunities is in place

An investor database has been prepared and is being maintained and an investor tracking system and ongoing tourism investment marketing and promotional campaigns are in place

10 new investments secured with minimum total value of US$50 million including one new international brand hotel

Phase I: Institutional Diagnosis, Alignment and Strategic Readiness

Rapid Situation Analysis

Purpose: To evaluate current structures, align stakeholders, and establish the formal “engine” and policy framework required to manage the tourism investment ecosystem in The Gambia

Inter-MDA Collaboration and Coordination

Purpose: To establish formal protocols and tools for the coordination of tourism investment promotion and collaboration across MDAs

Phase II: Investment Capacity, Pipeline, Planning, and Packaging

Investment Opportunity Pipeline Development

Purpose: To develop an investment pipeline and full concepts for the existing six identified priority investments, with the objective that at least two of the six reach transaction/implementation milestones within the project period

Investment Capacity Building

Purpose: To ensure GT Board and GIEPA have the skills to close deals and to launch the active outreach and sales campaigns required to secure investments.

Investment Outreach and Sales Planning

Purpose: To identify and profile the right mix of investors and develop a tourism investment outreach plan and direct sales programme to secure investments from them.

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The firm will be selected in accordance with guidelines for the recruitment of Consultant Qualification Selection (CQS) Method set out in the Procurement Regulations; World Bank Procurement Regulations (PR) for IPF Borrowers, seventh Edition dated February 2025.

Potential applicants may obtain further information at the address below during office hours 0800hrs to 1600hrs from Monday to Thursday and Friday 0800hrs to 12:30hrs and to review the Terms of Reference via email from HYPERLINK “mailto:bkujabi@piumotc.gm“bkujabi@piumotc.gm.

Expressions of interest must be delivered to the address below (in person, or by mail) by Thursday 2^nd July 2026 at 16:00pm Gambian Time.

Attn: Mr. Momodou Ceesay

Project Director

Project Implementation Unit

Plot No. 49 Kotu East Estate

Off Bertil Harding Highway

Tel: 220 9825949 /3971747

E-mail: HYPERLINK “mailto:mceesay@piumotc.gm” \o “mceesay@piumotc.gm” mceesay@piumotc.gm;