SPN: Launching of New Tourism Brand and Implement a comprehensive Digital Marketing Campaign to support its Implementation 201 views

Specific Procurement Notice

Request for Bids

Non-Consulting Services

Employer: Ministry of Tourism, Arts and Culture (MoTAC)

Project: Tourism Diversification and Resilience in The Gambia Project (TDRGP)

Contract title: Launching of New Tourism Brand and Implement a comprehensive Digital Marketing Campaign to support its Implementation

Country: The Gambia

Grant No.: IDA-E0530

RFB No: GM-MOTC-554858-NC-RFB

Application deadline: July 20th, 2026.

The TDRGP has received financing from the World Bank toward the the implementation of Marketing Strategy Development and intends to apply part of the proceeds toward payments under the contracts for the Launching of New Tourism Brand and Implement a comprehensive Digital Marketing Campaign to support its Implementation

TDRGP now invites sealed Bids from eligible Bidders for Launching of New Tourism Brand and Implement a comprehensive Digital Marketing Campaign to support its Implementation.

Bidding will be conducted through international competitive procurement using a Request for Bids (RFB) as specified in the World Bank’s “Procurement Regulations for IPF Borrowers”dated February 2025(“Procurement Regulations”) and is open to all eligible Bidders as defined in the Procurement Regulations.

Bids will be evaluated in accordance with the evaluation process set out in the bidding documents. The following weightings shall apply for Rated Criteria (including technical and non-price factors): [40 %.] and for Bid cost: [60 %].

Interested eligible Bidders may obtain further information from TDRGP, mceesay@piumotc.gm / bkujabi@piumotc.gm and  request to review  the Bidding document in soft copy during office hours 8:00am to 16:00 hours from Mondays to Thursdays and 8:00 to 12:30pm Fridays at the address given below.

The bidding document in English can be requested by interested eligible Bidders upon the submission of a written application to the address below. The document will be sent by soft copy.

Bids must be delivered to the address below on or before 23^th July 2026 12:00pm. Electronic Bidding will [will not] be permitted. Late Bids will be rejected. The outer Bid envelopes marked “ORIGINAL BID”, and the inner envelopes marked “TECHNICAL PART” will be publicly opened in the presence of the Bidders’ designated representatives and anyone who chooses to attend, at the address below on Ministry of Tourism, Arts and Culture Conference Room at 12:30pm 23^th July 2026. All envelopes marked “FINANCIAL PART” shall remain unopened and will be held in safe custody of the Employer until the second public Bid opening

All Bids must be accompanied by a Bid Security amounting to US$ 15,000 of your bidding amount from a reputable Bank and shall be valid for 120 days

All Bids must be accompanied by a Sexual Exploitation and Abuse (SEA) and/or Sexual Harassment (SH) Declaration.

Attention is drawn to the Procurement Regulations requiring the Borrower to disclose information on the successful bidder’s beneficial ownership, as part of the Contract Award Notice, using the Beneficial Ownership Disclosure Form as included in the bidding document.

The address referred to above is (are):

 Project Implementation Unit

Ministry of Tourism, Arts and Culture (MoTAC) Kotu

Tel: +220 2107728/ 3971747

bkujabi@piumotc.gm and copy mceesay@piumotc.gm and kjagne@piumotc.gm